Content Acceleration for Bloggers

You’ve just written a stellar blog post – seemingly unlike anything else out there, with impeccable grammar to boot. With a quality piece of content like this, how can your audience not increase tenfold? Your target audience MUST be able to find your post and then be eagerly willing to share it with likeminded folks. I hate to break it to you, but…

It’s not that easy. With all the noise out there, people might not be as compelled to click on your content as you might think. Especially for newer bloggers, you might be competing with other blogs or sites that have claimed their top spots in search engine results pages (SERPs). You have completed the first step, writing great content, but now, how do you get it in front of the right audience?

Give Your Content an Extra Boost

Content acceleration, more commonly referred to as paid content promotion, is a great way to give your blog content that initial boost and momentum it needs to gain traction and reach its niche audience. Paid content promotion helps you more accurately target your potential audience at the right time and with a more relevant message. Through native advertising on content discovery networks or paid discovery on social, you can promote your content in a manner that is less intrusive than direct response ads and appears to flow naturally with the rest of content on the site. For example, using content discovery network Taboola, you can feature your blog posts on authoritative publisher sites, like Time or The Atlantic, under a “around the web” or “related articles” section. Users discover this content more naturally after they’ve finished digesting the content they initially sought after.

Try Out Different Platforms

Taboola, Outbrain, and Gravity are content discovery networks that have partnerships with publisher sites and use a variety of algorithms to identify which of these sites are best for promoting your content. These platforms allow you to leverage the audiences of influential sites and use targeting to drive more qualified traffic to your blog. Native advertising on social media, such as StumbleUpon, Facebook, Twitter, and LinkedIn, can help you further target and define your audience.

However, keep in mind that you shouldn’t put all of your eggs in one basket. Try experimenting with a variety of content promotion platforms. This will help you gain an understanding of where your target audience is spending their time online. For example, you might find that your career-oriented content performs better on LinkedIn than on other networks.

Start Promoting Your Content!

Promoting your latest blog posts on your own social channels is a good start, but content acceleration can help your content reach its full potential and get seen and shared by the right audience. Often for a few cents per click, you can promote your blog posts on content discovery networks. You just need to choose the piece of content you’d like to promote, set your budget and cost-per-click (CPC), select the duration of the campaign, and monitor the campaign’s success. Remember, just because you have great content, it doesn’t mean people will be able to find it on their own. Try experimenting with different content promotion platforms and start getting more eyes on your content!