At the end of December, Facebook rolled out an exciting new customization feature for Facebook Page owners with the addition of call to action buttons. These buttons offer a new way for fans to interact with Facebook Pages while simultaneously helping bloggers and business owners achieve their business goals.
Facebook offers seven calls to action to customize the link to your site at the top of your Page:
- Book Now
- Contact Us
- Use App
- Play Game
- Shop Now
- Sign Up
- Watch Video
This is where it gets fun. You can update the CTA and the destination page depending on your current efforts. Are you a photographer or caterer? Link your customers to your scheduler or request form. Crafters, now you can drive your fans directly to your Etsy shop. Want to drive more newsletter subscribers? Drive fans to a page dedicated to signing up.
Alternatively, you can create a unique landing page for visitors that click through to your site from Facebook. For example, you could create a splash page that shows your all-time most popular articles and and extended bio. You can see how Dollar Shave Club created their unique landing page for Facebook fans:
As you can see, the Facebook call to action button offers ample opportunity to get creative for your Facebook fans and to feature what’s relevant to you and your blog. While you are limited to 7 call to action options for now, I expect more options to become available, which will hopefully provide even better customization options for bloggers!
How do you customize the call to action button?
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Navigate to your Facebook Page and click “Create Call to Action” at the bottom right corner of your cover photo:
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Choose your preferred call to action and a destination URL. It will default to your blog’s homepage, but you can customize if you want to drive your fans to a specific post or special page.
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Click “Create.” You’re done! Enjoy the increased CTR and update often!
